Clear user journeys, focused CTAs, and improved page structure help more visitors take action. Service pages now drive higher-quality enquiries with fewer drop-offs.
XMA is a long-standing technology partner known for helping organisations work smarter with reliable IT solutions. Their team focuses on practical tools that make daily work easier, safer, and more productive.
With more than three decades in the industry, they support businesses across the UK with hardware, software, security, and fully managed services. Their promise is simple — deliver solid solutions and go the extra mile to keep clients moving forward.
Name: XMA
Services Provided: WordPress, Figma, Custom Theme, Plugin & Features Development, SEO
Start Date: 8 August,2024
End Date: Ongoing (Monthly Maintenance Package)
Industry: IT Solutions
URL: https://xma.co.uk/
We shaped a clean and modern look that helps users find what they need without friction.
We strengthened visual identity through consistent layouts, colours, and design rules.
We built a custom WordPress theme & plugins with advanced features tailored to XMA’s service model.
We improved site performance, structure, and content to help XMA gain better visibility.
Redesigning XMA’s digital presence came with several challenges linked to scale, structure, and user expectations. As an established IT solutions provider with a wide service catalogue, the site needed to serve many types of users while still feeling simple, fast, and easy to navigate. Our goal was to bring clarity to a complex offering without losing the strength of their brand or the depth of their content.
XMA covers hardware, cloud, security, managed services, and bespoke solutions. Presenting this much information in a clear and organised way was difficult. Users needed a smooth path that helped them reach the right service without feeling lost or overwhelmed.
Large media files, outdated code, and older plugins caused noticeable delays. Page loads felt slow and this affected both user satisfaction and search engine performance. Improving speed became a major priority throughout the project.
The old structure made it hard to expand service pages or add new content. With XMA’s growing offerings, they needed a flexible system that allowed their internal team to update and publish pages without technical hurdles.
The old navigation system lacked structure and made it hard for visitors to understand where to start. Important pages were buried, and there was no clear journey guiding users from awareness to enquiry. This reduced engagement and weakened lead flow.
Different pages used different styles, layouts, and components. This inconsistency made the brand look disconnected. XMA needed a unified visual identity that felt modern, sharp, and aligned with their position as a trusted IT partner.
The previous setup lacked a solid SEO foundation. Missing metadata, unclear content structure, and weak internal linking made it difficult for search engines to understand the site. Fixing these issues was crucial to improving long-term visibility.
We redesigned XMA’s digital experience from the ground up with a focus on clarity, structure, and performance.
We immersed ourselves in XMA's world. Understanding their clients, services, and what sets them apart after 35 years. This shaped our entire strategy.
Our team created modern layouts that balance professionalism with approachability. Every page was designed to guide visitors towards meaningful actions.
Clean code, custom WordPress theme, bespoke plugins for XMA's specific needs. Built for speed, security, and seamless CRM integration.
Rigorous testing across devices and browsers. Performance optimisation, security hardening, and accessibility checks before launch.
Post-launch support, SEO monitoring, and continuous improvements. We stay with XMA as their digital partner, not just their web developer.
Clear user journeys, focused CTAs, and improved page structure help more visitors take action. Service pages now drive higher-quality enquiries with fewer drop-offs.
Clean technical foundations, structured content, and on-page optimisation boost search visibility. The site is easier for Google to crawl, helping XMA rank stronger across core services.
Modern layouts, smooth interactions, and clear messaging keep users on the site longer. This helps build trust and encourages visitors to explore more service areas.
Optimised code, lighter assets, and better caching create a quick, responsive experience. Faster pages support both usability and search rankings.
Every page is fully responsive and easy to use on phones and tablets. This gives XMA stronger reach and better engagement across all devices.
Flexible blocks, custom fields, and structured layouts make updates simple. XMA’s team can now publish new pages and content without developer help.
“Clear updates, quick turnarounds, and a solid final build. Our team noticed the change in engagement within the first month. Happy with the whole experience.”
James Perkins
The XMA project shows how a well-planned design and a solid build can turn a large website into something clear, modern, and easy to use. We improved the structure, strengthened search visibility, and made the whole journey smoother for visitors. The result is a site that supports growth and presents their message with clarity and confidence. We continue to refine and improve it so XMA stays strong in a fast-moving digital space.
Launch a fast, modern, and user-friendly WordPress site quickly. No delays, no excuses. We will also provide 24/7 technical support, and a team that's genuinely invested in your success.
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