WP Design & Development

Hire AI Experts (HaeX) Case Study

Company Overview:

HaeX is a UK-based specialist recruitment agency focused entirely on AI and machine learning talent. They connect growing businesses with pre-vetted, high-performing AI professionals, whether you need one expert or a full team, remote or on-site.

Their approach cuts through the usual recruitment noise. No endless CV sifting. No mismatched candidates. Just talent that fits your goals, your culture, and your pace. They scout from universities, job fairs, and AI communities, delivering results-driven professionals ready to contribute from day one. With 10+ years of proven experience, 500+ successful placements, and a 97% retention rate, HaeX has become the go-to partner for companies serious about AI talent.

Project Details

Name: Hire AI Experts (HaeX)

Services Provided: WordPress Development, Custom Theme & Plugins, Custom AI Career & Recruitment Tools, SEO & AEO Implementation, Copywriting

Start Date: 2 January, 2025

End Date: Ongoing (Monthly Maintenance Package)

Industry: AI Recruitment & Staffing

URL: https://hireaiexperts.co.uk/

Service We offered

UI/UX Design

We created a professional and approachable interface that simplifies complex AI recruitment processes while guiding clients to take action quickly.

Business Branding

We established a credible and authoritative brand presence that reflects expertise in AI recruitment while remaining accessible to growing businesses.

Development

We built a fully custom WordPress platform with AI recruitment tools for posting jobs, managing applications, and matching candidates. SEO and AEO optimisation was implemented to maximise visibility.

Graphics & Copywriting

We wrote clear, persuasive copy explaining services, metrics, and benefits. Custom visuals highlight success stories and demonstrate AI talent capabilities.

SEO & AEO Implementation

We optimised for both traditional search and AI-powered answer engines to capture companies actively searching for AI talent solutions.

The challenges of Project:

HaeX operates in a niche market, connecting businesses with highly specialised AI professionals. Their website needed to communicate authority, reliability, and simplicity while managing complex recruitment workflows.

Proving Specialist Credibility

Every recruitment agency says they understand AI talent. Most don't. HaeX needed to demonstrate depth without boring visitors with credentials. Hiring managers can spot posturing quickly and they bounce immediately when they sense it.

Decision-Maker Time Scarcity

CTOs and hiring managers visit recruitment sites when they're already stretched thin. Long forms, vague processes, and unclear pricing waste their time. HaeX needed instant clarity on how they work and what clients actually get.

Demonstrating Speed Without Sacrificing Quality

HaeX promises 3x faster hiring, but speed usually signals corner-cutting in recruitment. We needed to show how their process delivers both velocity and rigour without one compromising the other.

Competing Against In-House Recruitment

Companies with internal recruiters question why they'd pay an agency. The site needed to show concrete time and cost advantages that justify the investment, especially for businesses trying to hire fast in a talent-short market.

Candidate Quality Anxiety

Bad AI hires are expensive mistakes. Technical skills matter but culture fit matters more. The site needed to address the fear that they'd receive technically competent candidates who don't fit the team or understand the business context.

Seamless Recruitment Tools Integration

Custom job posting, candidate tracking, and application management tools needed to work flawlessly within WordPress, offering both functionality and ease-of-use.

 

How we Solved the Problems:

We rebuilt HaeX as a conversion-focused platform that qualifies leads while it informs them. Every element exists to either build trust or push towards consultation bookings.

Technologies We Used:

UI/UX Design
90%
WordPress + Custom Development
90%
Graphics & Copywriting
95%
Custom AI Recruitment Tools
80%
HTML / CSS
95%
Java Script
85%

Steps of Work:

1

Discover & Plan

We interviewed HaeX's top clients and studied their objections during the sales process. Understanding what makes hiring managers say yes shaped every decision.

2

Design & Approve

We designed around conversion psychology, not aesthetics. Every layout choice was tested against the question: does this move someone closer to booking a call?

3

Build & Optimise

Custom candidate matching tool, automated lead qualification, CRM integration, and answer engine optimisation. Built for leads that convert, not just traffic that bounces.

4

Launch & Support

We launched with conversion tracking on every interaction point. From the first week, we knew what worked and what needed adjustment.

5

Training & Support

Ongoing maintenance includes A/B testing new messaging, updating case studies, and refining the AI matcher based on real usage patterns.

Benefits to the Solution:

Instant Credibility Demonstration

The AI talent matcher shows expertise immediately. Visitors see how HaeX thinks about talent before they ever speak to a salesperson. This filters serious buyers from browsers.

Qualified Lead Generation

Smart form logic segments enquiries by value and urgency. HaeX's team spends time on conversations that matter, not educating companies who aren't ready to hire.

Reduced Sales Cycle Length

When prospects book calls, they already understand the process and pricing structure. Consultations focus on fit and timeline, not explaining basics. This shortens the path from enquiry to placement.

Authority in Search Results

Answer engine optimisation means HaeX appears in AI-generated summaries when companies research AI recruitment options. This captures attention before competitors even get a chance.

Showcase Retention Proof

The 97% retention rate isn't buried in small print. It's positioned prominently with context about why it matters and how it's measured. This directly addresses the quality anxiety buyers feel.

Scalable Lead Capture

As HaeX expands services or targets new industries, the platform adapts without rebuilding. New service pages, case studies, and tools integrate seamlessly into the existing structure.

Results:

Testimonial:

“The project was handled efficiently. The team listened to our needs, implemented useful features, and made the process simple.”

Michael Richardson

Founder & CEO, HaeX

Conslusion:

HaeX shows that specialised services can be communicated simply, clearly, and effectively online. By combining thoughtful design, persuasive copy, and functional recruitment tools, we created a platform that establishes authority, simplifies hiring, and builds trust. The ongoing maintenance package ensures the site evolves as the business grows, helping HaeX maintain its leading position in AI recruitment.

Get Free Consultation

Launch a fast, modern, and user-friendly WordPress site quickly. No delays, no excuses. We will also provide 24/7 technical support, and a team that's genuinely invested in your success.