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Makns Case Study

Company Overview:

Makns is a technology solutions company that helps organisations improve the way they work through custom software, system integration, automation, and digital transformation. From ERP development to AI solutions, the company builds reliable systems that help businesses become more efficient, productive, and prepared for future growth.

Although the business offered a wide range of specialist services, its previous website did not clearly explain what the company does or who its solutions were built for. The goal was to create a professional WordPress website with clear messaging, improved SEO, and a stronger online presence that reflects the company’s expertise.

Project Details

Name: Makns

Services Provided: WordPress Development, Copywriting, On-Page SEO, Technical SEO

Start Date: 3 February 2026

End Date: 28 February 2026

Industry: Enterprise Software & Digital Transformation

URL: https://makns.co.uk/

Service We offered

Website Strategy

We planned a clear website structure that makes it easier for visitors to understand Makns' services and how each solution supports business growth.

 

graphics
Copywriting

We rewrote the website using simple, professional language that explains technical services in a clear and approachable way for business decision-makers.

developments
WordPress Development

A custom WordPress website was developed with responsive layouts, fast loading speeds, and a flexible content management system for future updates.

 

SEO 1
SEO (Technical + On-Page)

The website was optimised with a strong page structure, keyword-focused content, metadata, internal linking, and technical improvements to support long-term search performance.

The challenges of Project:

Makns provides a wide range of technology services, but the previous website made it difficult for visitors to understand how those services solve real business problems. The new website needed to communicate expertise without relying on complex technical language.

Explaining Complex Services

Many of the services involve specialist technology that can be difficult for non-technical decision-makers to understand. The content needed to be simpler, clearer, and focused on business benefits.

Weak Online Visibility

Several important services had little SEO focus, reducing opportunities to appear in search results for businesses looking for digital transformation solutions.

Supporting Future Growth

As Makns continues expanding its services, the website needed a flexible structure that allows new pages, case studies, and solutions to be added easily.

Too Many Services, No Clear Structure

With ERP systems, automation, software development, AI, and system integration all on one website, visitors could easily feel overwhelmed. The information needed better organisation.

Professional Brand Positioning

The website needed to reflect the quality of Makns' work and position the business as a reliable technology partner for organisations of all sizes.

How we Solved the Problems:

We created a website that is easy to understand, simple to manage, and built for long-term growth.

Technologies We Used:

WordPress Development
98%
Graphics & Copywriting
45%
HTML / CSS
55%
PHP
32%

Steps of Work:

1

Discover & Plan

We worked with the Makns team to understand their services, target audience, and business objectives. This helped us create a website that explains complex technology in a simple and structured way.

2

Content & Design

We developed new website content and page layouts that focus on clarity rather than technical jargon. Every page was designed to guide visitors towards the right solution for their business.

3

Development & Optimisation

The website was built using WordPress with responsive layouts, clean code, and SEO-friendly page structures. Performance, usability, and search visibility were considered throughout the development process.

4

Testing & Launch

Before launch, we tested the website across all major browsers and devices to ensure everything worked as expected. We also checked page speed, contact forms, navigation, and SEO settings to deliver a smooth user experience from day one.

5

Ongoing Support

After launch, we continued supporting the Makns team with website updates, content improvements, and SEO guidance. The website was built to grow with the business, making it easy to add new services, case studies, and future content.

Benefits to the Solution:

Clearer Service Offering

The new website explains Makns' services in simple language, helping visitors quickly understand how each solution can support their business.

Stronger Professional Image

A modern design and well-structured content present Makns as a reliable technology partner for organisations looking to improve their operations.

Improved Search Visibility

Optimised service pages and technical SEO provide a stronger foundation for ranking in search engines and attracting more relevant traffic.

Better User Experience

Clear navigation and organised page layouts make it easier for visitors to explore services and find the information they need.

Easier Content Management

The custom WordPress website allows the Makns team to update content, publish new services, and manage the website without ongoing developer support.

Ready for Future Growth

The website has been built with scalability in mind, making it simple to expand as the business introduces new services and solutions.

Results:

Testimonial:

“The team delivered exactly what we needed. They simplified our messaging without losing the technical detail that matters to our clients. The whole process was well organised, and we’re very pleased with the final website.”

Michael Khan

Managing Director, Makns

Conslusion:

Makns needed a website that could clearly communicate a wide range of technology solutions while presenting the business in a professional and approachable way. Through custom WordPress development, strategic copywriting, and technical SEO, we created a website that is easier to navigate, simpler to understand, and built for long-term growth.

The finished website provides a stronger online presence, improves search visibility, and gives Makns a scalable platform to support future services, content, and business development.

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